From Insights to Action

I connect research, strategy and leadership to solve human problems and design meaningful user experiences.

Lead and grow a high-performing design team, improving operations that support the customer omnichannel journey.
Maintain portfolio health for Supply Chain, Commercial, and Corporate functions through enhanced reporting, developing, and maintaining scorecards that track OKRs and KPIs
Protect designer time through streamlined processes, templates, and tools.
Improve accuracy in timelines and budget estimates through a continuous intake process that applies lessons from past projects and identifies timeline risks.
Raise work quality through clear standards, team cadences, and systematic support.
Supported multiple team members in achieving promotions and expanding their roles, contributing to a culture of continuous development.
Drive strategic planning and resource allocation around the highest-value opportunities.
Create mechanisms for continuous learning and stronger delivery.

Directed process mining initiatives to generate actionable insights from user interactions, driving targeted operational improvements. For example, led a project to map the item lifecycle process for brick-and-mortar grocery stores, uncovering an upstream unexpected bottleneck at the item setup stage. By addressing this issue, process improvements reduced the time to setup item by 18%.
Identified critical pain points and bottlenecks, enabling prioritization of high-impact process enhancements.
Advocated for the business value of user experience, articulating how UX initiatives elevate product quality and operational performance.
Oversaw the implementation of proactive alerts and end-to-end process transparency, enhancing efficiency and risk mitigation.
Equipped teams with robust tools and templates, collaborating with leadership to align efforts with strategic organizational priorities.

Drove research and strategy for Retail Innovation CoE, building a pipeline of high-impact opportunities through emerging technologies.
Delivered actionable market and competitor insights to guide technology and retail strategy.
Streamlined vendor selection to maximize strategic fit and value.
Used analytics and research to identify opportunities for growth and efficiency.

Introduced and promoted usability as the first UX Strategy Designer, supporting the growth of the design practice and team expansion.
Founded the Design Thinking League, creating and delivering educational courses on design thinking methodologies to foster innovation and user-centered design. Reached over 80 participants from cross-functional teams, and helped embed design thinking practices into team routines, improving collaboration and solution quality.
Developed our service blueprint as part of a comprehensive playbook, enabling partners and stakeholders to clearly understand our offerings and the value they can expect.

Mentored junior UX/UI designers while collaborating with product owners and development teams to design solutions based on user needs.
Delivered end-to-end product design, including UX research, information architecture, user flows, wireframing, and high-fidelity mockups.
Conducted user testing to ensure solutions aligned with user jobs to be done, resulting in successful, user-centered product experiences.

Would you like to learn more about how I approach design leadership?