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Work Experience
Mgr. Research & Design
Ahold Delhaize
April 2024 - Present
Leads the backstage portfolio team, providing strategic oversight in creating custom solutions for associates. My role involves planning engagements, allocating resources, and providing guidance to ensure success. I also lead projects and work directly with leaders to drive action for broader IT strategies. I coach designers to strengthen our talent pool and enhance design practices by establishing and implementing standards in our processes, continuously elevating our design solutions' overall quality and effectiveness.
Mgr. Business Improvement
Ahold Delhaize
2022 - April 2024
Led process mining initiatives to assist new product teams. I analyzed user interactions, streamlined tasks, and identified bottlenecks, prioritizing improvements based on value and effort. My strategic collaboration and research influenced key decisions, securing engineering budget for UX design and usability enhancements.
Mgr. Research & Partnerships
Ahold Delhaize
2021- 2022
Established research practices and processes for the newly formed Retail Innovation Center of Excellence (CoE), identifying end-customer and associate needs to drive user experience improvements, revenue growth, and operational efficiency.I conducted benchmark research and collaborated with a diverse group of vendor partners to evaluate capabilities, and test innovative solutions
UX Strategy Designer
Ahold Delhaize
2019 - 2021
Promoted usability and contributed to our design practice's growth. In two years, I worked on projects like improving co-op onboarding UX and developing an inclusive data platform strategy. I also developed and facilitated courses to encourage innovation and user-centered design in our IT department.
Product Designer
Brainstation
2018 - 2019
Mentored junior UX/UI designers and collaborated with product owners and development teams to create user-centered solutions. My work included UX research, information architecture, user flows, sketching, wireframing, and user testing to ensure alignment with user needs.
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